Experienced leader turning strategy into momentum,
development and measurable results
More than 30 years of experience across leadership, business
development, operations, sales, marketing and change.
My career spans hands-on customer-facing roles through to
executive management, with a consistent focus on translating
strategic direction into practical execution across people,
functions and organisations.
As Managing Director, I delivered a DKK 2.2 million improvement in operating performance within 12 months. Earlier in my career, I led a team of 16 employees, coordinated nationwide initiatives involving approximately 55 sales professionals and developed concepts implemented across more than 500 businesses.
I combine business understanding with structure and hands-on execution. I create clarity, establish priorities and drive initiatives through to implementation.
As Managing Director, I delivered a DKK 2.2 million improvement in operating performance within 12 months. Earlier in my career, I led a team of 16 employees, coordinated nationwide initiatives involving approximately 55 sales professionals and developed concepts implemented across more than 500 businesses.
I combine business understanding with structure and hands-on execution. I create clarity, establish priorities and drive initiatives through to implementation.
Selected Results
DKK 2.2m
Improvement in operating result within 12 months as Managing Director.
16
Employees in direct leadership responsibility.
500+
Businesses covered by developed and implemented concepts.
80–100
New AutoMester workshops personally recruited.
~DKK 40m
Marketing and concept budget responsibility.
200 → 440+
Contributed to AutoMester network membership growth.
Professional Experience
Dækpartner
APR 2025 – APR 2026
Business Manager
AUG 2025 – APR 2026Overall responsibility for day-to-day operations across the organisation, with focus on leadership, development, operational effectiveness and cross-functional collaboration.
- Led and developed departments in close collaboration with the Regional Manager and Centre Managers.
- Held strategic responsibility for leasing, IT, customer service and marketing.
- Implemented major projects, process improvements and digitalisation of workflows.
- Focused on growth, operational effectiveness and stronger collaboration across the organisation.
Internal Management Assistant
APR 2025 – AUG 2025
Managing Director | PAVA Produkter A/S
JAN 2023 – OCT 2024Overall responsibility for company operations and development, including employees, sales, purchasing, marketing, finance, supplier relations and reporting to the Board.
- Turned a DKK 2.0 million loss into a DKK 0.2 million profit within 12 months.
- Established clearer objectives, priorities, processes and follow-up.
- Improved operations, purchasing, sales and market activities.